Tips for More Effective Signage

Tips for More Effective Signage


The sign outside your business is the first thing people see when they walk in. And if it’s not well-made, it may be the last. You don’t have to spend a lot of money or time on your signage, but following these simple guidelines will make your signage more effective:

Simple is best.

The best way to ensure that your sign is easy to read is by keeping it simple. You want people to get the message you’re trying to send, and if they can’t understand what it says, then it defeats the purpose. A sign with too many words will just confuse people and make them unsure of where they should be going. It’s better when there are fewer words on a sign because those words can be very important. One also improvement that stickers Sydney did is the labeling is very professional looking.

If there are only two or three items on a list, then say them in order from most important to least important. You don’t need all 10 items listed if there are only two or three anyway; just put those first! If it’s really important for someone who doesn’t know much about this topic yet (or maybe hasn’t studied anything at all), then use shorter sentences so people aren’t confused by complex grammar or jargon-y phrases that might otherwise leave them feeling lost or confused instead of informed!

Highlight only the most important points

The most important points should be highlighted, not everything. So how can you determine what is most important? Well, it’s not as simple as just finding the most eye-catching message. The goal here is to communicate with your audience and make sure that they’re getting all of the information they need or want, while also making sure they understand all of the details and are being persuaded by them.

One thing you could do is ask yourself: “What would a reasonable person want to know about this sign?” If you can’t answer that question right away, then there’s probably something wrong with your signage approach—you’re either trying to do too much or too little at once; either way, it will result in ineffective signage. You’ll need to simplify things by focusing on only one message at first (and maybe even just one visual element), then gradually add more information as needed—until eventually everything has been covered and/or understood fully by everyone who sees it!

Use large print

  • Use large print. This can be done by using a larger font or by adding more space between letters, words and lines of text. Visual cues such as bold text and sans-serif fonts are also helpful for making sure your sign is easy to read from afar.
  • Make it look good from far away. Using a sans-serif font can help make signs easier for people to read at a distance because the lack of decorative flourishes makes each letter stand out more clearly against the backdrop of other letters or words on your sign (ignore what we said about “easy to read” above).

Show images rather than text

Many people don’t realize that showing images is more effective than just writing text. Images are much easier to remember and understand, so your customers will be able to recall your image-based message long after they walk away from your store or office.

Images can also be used for marketing purposes, especially if you are in the business of selling products and services. Images can show a product, service, or person in action—for example: using a picture of an athlete practicing yoga on a beachside deck at sunset alongside an inspirational quote about finding inner peace through self-care might appeal to people who are looking for ways to relax after work without having to travel far from home (or pay expensive airfare).

Another way that image-based signage can help you sell more goods or services is by showing how those goods will improve things in our lives (i.e., “This product will save time!”). This type of message might be great for advertising something like dish soap—after all, who doesn’t want their dishes cleaned quickly?

Leave space between paragraphs

You can also use a hanging indent, which is defined as the first line of a paragraph being indented. This is often used when writing novels and other types of long-form content. Using this technique, your paragraphs will be separated by lines that look like they’re spaced out in a different way than the rest of your text. Here’s an example:

If you want to keep things simple and stick with standard formatting rules, use a single line space between each paragraph instead. This will allow for easier reading on mobile devices and prevent readers from losing their place when scrolling through longer pieces of writing online or off.

Use one or two colors only

One of the primary goals of signage is to convey information, and the more words you can fit on a sign, the better. That’s why it’s important to keep your design as simple as possible while still conveying all necessary information. One or two colors should be enough—while color can certainly add visual interest, too much color can distract from your message.

To keep your designs clean and uncluttered, don’t use more than three colors in any one sign (including background). The best rule of thumb? Use one or two colors only for text-heavy signs; for signs with images only use up to three different hues if necessary (e.g., blue sky with white clouds).

Avoid puns.

  • Puns are bad.
  • Puns are bad because they are hard to understand.
  • Puns are bad because they are hard to remember.
  • Puns are bad because they are hard to translate.
  • Puns are bad because they are hard to read.

Follow these rules and you will have a sign that’s easy to read.

Following these rules will ensure that your sign is more effective. If you don’t follow them, your sign will be less effective.

  • Use simple language instead of complex words and phrases that may confuse or overwhelm your audience.
  • Use large print so everyone can read it easily, especially if they’re far away from the sign (for example, on the other side of the street).
  • Show images rather than text whenever possible—people are more likely to remember what they see than what they read (even though this might seem counterintuitive at first).
  • Leave plenty of space between paragraphs—this makes them easier to digest visually without reading each line individually; just look at how much space there is between each line here! You can also use bullet points to break up text into shorter chunks if it helps with comprehension further down in an article or document–you could try using different shapes instead like squares or circles when writing about something important because this lets people know where one idea ends and another begins so later on when looking back at notes made earlier today won’t feel overwhelming anymore.”


Hopefully, these tips have given you some ideas for creating more effective signage. If you’re still not sure, we’re happy to help! Feel free to contact us if you need any assistance with your next project.